Archive for November, 2007

Manoj posted a huge list of sites and search engines to review for those looking for local search information or help.

I wanted to add to that list:

Promote Your Business Locally by Stacey Williams
Brian Wool’s column on local search at Clickz
Local Only Column at Search Engine Land
Locally Type by Frank Fuchs
Local Point -from Marchex

How Much Is ‘Local Search’ Really Worth? nice article on financial forecasts

Local Search is becoming essential in many businesses’ online marketing strategy. With all major search players (Google, MSN, Yahoo, ASK, AOL) providing pristine real estate for local search results, businesses can’t afford NOT to invest into local search optimization strategies. Search Engines such as Google make it very simple for businesses to submit their websites into its local search index, therefore you can find more and more companies taking advantage of local search services. There also many search engines which primarly focus on “Local” such as Super Pages and Local.com. These engines serve up millions of pages views a month, which means companies need to evaluate these secondary avenues of traffic as well because they can lead to increased online visibility. Below are some useful local search optimization resources you should consider before executing your local search strategy.

Local Search Engines

• Google Maps: http://local.google.com/
• Yahoo! Local: http://local.yahoo.com/
• ASK City: http://city.ask.com/city
• AOL Local Search: http://local.aol.com/aol/localhome
• Live Local: http://local.live.com/
• Local.com: http://www.local.com/
• Super Pages: http://www.superpages.com/
• Yellow Pages: http://www.yellowpages.com/
• Dex Online: http://www.dexonline.com/
• Local Launch: http://www.locallaunch.com/
• Switch Board: http://www.switchboard.com/
• 411.com: http://www.411.com/
• True Local: http://www.truelocal.com/
• City Search: http://www.citysearch.com/
• White Pages: http://www.whitepages.com/
• Zvents: http://www.zvents.com/

Local Search Optimization

• Search Engine Journal: 5 Quick Ways To Optimize For Local Search
• Natural Search Blog: Extreme Local Search Optimization Tactics
• iMedia Connection: 10 Winning Ways to Optimize Local Search
• SE Round Table: Local Search Marketing Tactics
• Small Business SEM: 10 Likely Elements of Google’s Local Search Algorithm
• SearchEngineWatch: 8 Ways to Improve Your Local Search Results
• The Karcher Group: Optimizing Local Search
• Improve the Web: Optimize your site for local search engine traffic
• Local SEO Guide: http://www.localseoguide.com/
• WebProNews: SES: Six Tips For Local Search Marketing
• Single Grain: Optimizing for Local Search
• ClickZ: A New Form of Local Search Optimization, Part 1
• SE Journal: Local Search Optimization Think Globally, Act Locally
• Search Engine Land: Using Images For Local SEO
• Search Engine Guide: “Local Search Engine Optimization” Yesterday and Today
• Search Engine Lane: Advanced Local Search Optimization Tips
• Info Mean: Local Search Optimization - A Guide to Getting Started
• Search Anyway: Using Yellow Pages for Local Search SEO
• SEO Design Solutions: Local Search Engine Optimization Tips to Improve Organic Rankings
• Local Internet Marketing - Local Search
• Wolf Howl: Local Search Tips, Tricks & Secrets
• Search Engine Guide: Boost Your Local Search Presence
• Bruce Clay: Search Engine Relationship Chart - Local Edition
• Sugar Rae: Before You Launch that Local Small Business Website
• Peter Krasilovsky: Local Onliner
• Larry Sullivan: Local Internet Search Marketing for Small Business

Have a resource that should be added? Leave a comment and I will review it