What is Local Search?

As I begin writing about local search here at Global Thoughtz, I thought I would begin at the beginning.

I spent a few minutes looking over the notes and articles I have collected over the year and am amazing how things have changed so much. Some sites/services have appeared while others have faded away. The overall message I take away from things, is that local search as a marketing technique is here to stay and will continue to grow rapidaly over the next few years.

One of the best definitions of local search came from Greg Sterling “Local search is a process where users seek information online, the ultimate intention of which is an offline transaction at a service or business level.”

Because of this, small businesses need to step up to the plate and begin to embrace local search marketing. So many small businesses are “afraid” or “unsure” of online marketing, they shouldn’t, but I do understand there can be alot of confusion about Internet marketing in general. I am hoping via this blog and others, information on local search will get out there and clear up some of the confusion.